Know Your Customer (KYC) is a process where the business identifies the customer’s identity before allowing them access to online services or financial transactions. Not only does KYC serve to protect users, but it’s also a legal requirement. Anti-Money Laundering (AML) and Counter-Terrorism Financing (CTF) laws require businesses to implement stringent KYC processes.

Below, we’ll discuss how KYC helps prevent financial crime and scams online, explore how Soft2Bet and other CRMs adhere to regulations and discuss the future of KYC.

How does KYC help prevent financial crime and scams online?

The core premise of KYC is to identify, vet and verify customers before allowing them to access online services and conduct financial transactions. Users will provide the business with necessary documents, such as identification, proof of address and face verification (via a picture of the user). Once the business receives those documents, it conducts due diligence to assess risk and verify the customer’s legitimacy. 

This process helps prevent cybercriminals from creating fake accounts, reducing the chance of identity theft, phishing and other types of fraud. In the event of suspicious or illegal activity, KYC can also help businesses work with law enforcement to quickly identify the issues and act swiftly.

A business that implements KYC also builds trust with customers. Users feel safer knowing that stringent security measures protect their activities and information. As mentioned, many countries with strict online protection laws require businesses to implement KYC due to Anti-Money Laundering and Counter-Terrorism Financing laws. Adhering to these laws contributes to a safer online ecosystem and aids in the protection of users globally.

Soft2Bet’s advanced KYC processes

Some companies may neglect to innovate and improve necessary regulatory processes like KYC. Soft2Bet understands the importance of building customer trust and developing security measures as an authoritative figure. So, the company invests heavily in KYC and stays up to date on the latest innovations and developments to ensure it complies with all necessary regulations, ensures the safety of all customers and becomes a key player in online security. 

Soft2Bet customers can access its services quicker, as the company’s average verification time is 0.7 days and 55% of documents are approved automatically by an automated document verification platform by an audited third-party provider. Incorporating automatic processes and identification methods frees up resources that assist Soft2Bet’s security team. Manual due diligence, identification and verification can be necessary, but they also take significant time. If the automatic verification flags missing information or suspicious activity, the Soft2Bet team conducts in-depth due diligence to resolve any issues.

Additionally, Soft2Bet implements advanced AI and machine learning to speed up the KYC process. These innovations analyse and learn from every step of the customer registration and verification process to study behaviours and identify suspicious activity. The company also conducts full background checks when required, using numerous databases, sanction lists, PEP and adverse media. This helps Soft2Bet maintain the platform’s trustworthiness and integrity.

Innovations in KYC

As technology progresses, so does KYC. As with many businesses with online operations, AI and machine learning have significantly improved the verification and compliance parts of KYC. These technologies can analyse large amounts of data quickly and accurately, which lets businesses identify potential risks and notice suspicious activity almost instantaneously. AI-supported KYC helps compliance and security teams minimise human error during the verification process. By implementing advanced technology, businesses can improve their security and the general customer experience.

Advanced technology also provides users with more options to verify themselves. Traditionally, users would send copies of their documents or upload pictures, which the business would verify. However, biometric verification, if given consent by the user, helps speed up this process significantly. 

Biometric verification can include facial recognition, fingerprint scanning, or voice authentication. It makes it much harder for cybercriminals to conduct identity theft or fraud, enhancing security. It’s important to note that businesses must comply with GDPR when dealing with biometrics.

The main goal of technological advancements in KYC is to reduce the chance of human error and free up resources. Businesses adopting these technologies can more easily comply with ever-changing online privacy and security regulatory landscapes. Additionally, advanced technology like biometrics can improve user convenience and boost security.

The future of KYC

As the world continues to globalise and evolve, we anticipate seeing an increased effort to ensure global regulatory compliance and collaboration alongside technological advancements. Entities like Swift are making concerted efforts to create a registry where financial institutions and businesses can submit their KYC data in hopes of creating a globalised framework. 

Acts like GDPR in Europe are steps in the right direction to protect user data during the KYC process. A unified front and clear guidelines on data handling will provide businesses with clear instructions on how to handle user data properly. These collaborative approaches to KYC would streamline cross-border transactions, simplify regulations and create a safer online ecosystem for all. 

AI and machine learning will be crucial to the future of KYC. As these technologies become more advanced, businesses can expect to experience improved automated processes in the document verification and fraud detection stages. Businesses can employ AI models to analyse and learn from vast datasets to recognise patterns that humans may miss, which can help identify potential risks earlier. 

KYC can help prevent financial crime and scams online with the help of advanced technology and globalised frameworks. As the world becomes increasingly digital, the future of KYC will focus on keeping up to date with the latest technology to enhance security and ensure regulatory compliance through automated processes.

Soft2Bet’s commitment to KYC

As a leading figure in its industry, Soft2Bet consistently reviews its KYC processes and compliance with international regulations. Additionally, it ensures it implements the latest technological advancements and researches all developments in the security and privacy sectors.

Protect your business and keep your customers safe from financial fraud or scams. Learn more about how Soft2Bet leverages KYC and RiSK compliance technology with its innovative white-label solutions here.