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  • 12.00 Wingaga: new Pay4Fun integration
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  • 12.00 EGT’s latest multigame Bell Link 2 with a debut in Merit Royal Casino in Northern Cyprus
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  • 12.00 The exclusive Zitro Experience Event celebrates growth in Perú
  • 12.00 Internationally acclaimed Mo’ Mummy™ Game by Aristocrat Gaming™ debut at Trilenium Casino in Buenos Aires

Why you should invest in your owned and operated properties? By Genius

Wednesday 05 de April 2023 / 12:00

2 minutos de lectura

(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.

Why you should invest in your owned and operated properties? By Genius

With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.

Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.

To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.

These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.

Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.



Tags: Sports Betting, betting software, Genius Sports Group,

País: United Kingdom

Región: EMEA



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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