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Casino

Caesars Entertainment & Turner Sports Announce Groundbreaking Agreement for Development of Gaming-Themed Sports Content & Caesars Sponsorship Opportunities

Friday 08 de February 2019 / 12:27

2 minutos de lectura

(Las Vegas).- Turner Sports, an industry leader in the delivery of premium sports content, has reached a first-of-its-kind agreement with Caesars Entertainment (NASDAQ: CZR) to develop gaming-themed content for sports fans around the world. Known for hosting decades of sporting events, Caesars Palace Las Vegas will soon be home to a Bleacher Report branded studio originating from inside its legendary sports book.

Caesars Entertainment & Turner Sports Announce Groundbreaking Agreement for Development of Gaming-Themed Sports Content & Caesars Sponsorship Opportunities

The new branded B/R studio will be the central hub for the creation of a wide assortment of gaming-themed programming and editorial content to be regularly distributed through Bleacher Report and the B/R App.  The B/R studio is currently in development, with additional details to be unveiled in the coming months.


"The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-themed content experiences," said Lenny Daniels, President of Turner Sports"Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We're excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans."


"Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry," said Mark Frissora, President and Chief Executive Officer for Caesars Entertainment. "Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day."


Caesars will also be prominently featured as a Bleacher Report gaming category partner including integration across a wide array of content offerings and distribution platforms. Caesars will also be a presenting sponsor of select programming airing across Turner's linear networks, in addition to opportunities for co-produced programing and events.


Bleacher Report is the #1 digital destination for millennial and Gen Z sports fans and is among the most influential brands in all of sports media for its ability to connect with fans at the intersection of sports and culture. B/R reaches more than 250 million fans each month across Facebook, Instagram and Twitter alone. 


Aligning with Caesars Entertainment's 55 million Caesars Rewards loyalty program members exposes millions of people to the exclusive and exciting year-round sports and gaming opportunities.

Categoría:Casino

Tags: casinos, Caesars Entertainment,

País: United States

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

Rocío Moitino from AIR DICE: “GAT has developed into a key event for the industry”

(Cartagena, SOLOAZAR Exclusive).-After AIR DICE's visit to the twenty-fifth edition of GAT Expo Cartagena 2024 Rocío Moitino, the company's Sales Director, reviews with us the highest points of the successful exhibition that took place at the Center of Las Américas Conventions, Cartagena de Indias, Colombia.

Wednesday 17 Apr 2024 / 12:00

NOVOMATIC was the epicenter of innovation and entertainment at GAT Cartagena

(Gumpoldskirchen).– GAT Expo, one of the flagship events of the Latin American gaming industry, commemorated its 25th anniversary from April 9 to 11 at the Hotel Las Américas in Cartagena de Indias. As a platinum sponsor, NOVOMATIC dazzled with a superb display of solutions, led by the NOVOMATIC Gaming Colombia team, the local subsidiary of the Austrian Group, and with the participation of renowned executives from Peru, Serbia, Austria and Ecuador.

Wednesday 17 Apr 2024 / 12:00

José Aníbal Aguirre tells us why he believes this was the best edition of GAT

(Cartagena, SOLOAZAR Exclusive).- We spoke with José Aníbal Aguirre, the CEO of Gaming & Technology Expo, who cannot help showing his satisfaction at a new edition of GAT in Colombia, which far surpassed last year's. “There was a record attendance, we had the visitors from the two days of last year on one of this one. The growth of the exhibition was 20 or 25% in this new room and this represents great news” explains.

Tuesday 16 Apr 2024 / 12:00

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