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Aristocrat: new developments, new integration centre and EMEA market as headline at ICE London 2024

Friday 15 de March 2024 / 12:00

2 minutos de lectura

(London, SoloAzar Exclusive).- Marcel Heutmekers, Aristocrat's Vice President of Sales and Operations EMEA, gave an interview to SoloAzar regarding the firm's performance during the recent ICE show in London. During the exclusive interview, he highlighted the key features of its products launched during the event, and focused on the EMEA region, as well as its customer focus, and the planning for ICE Barcelona 2025: "Aristocrat has recently opened an integration centre in Barcelona, which is very significant for the company", commented Marcel.

Aristocrat: new developments, new integration centre and EMEA market as headline at ICE London 2024

What novelties have you presented at the last edition of ICE in London?

ICE 2024 was an incredible showcase for both Aristocrat Gaming and Anaxi, Aristocrat's online real-money gaming and customer experience solutions business.

For Aristocrat Gaming, it served as the EMEA debut of the award-winning Jackpot Carnival game, while also highlighting our strong and expanded portfolio of connected progressive titles for sale and new offerings for the UK and South African markets. In addition, it was the first time we showcased the award-winning Dragon Link game at MarsX Portrait.

Could you describe how was your presence at ICE booth?

We were very pleased with the positive and exciting customer response to our ICE exhibition and offerings. We showcased more games than last year, which underlines our commitment to the EMEA market with a broad portfolio of games and innovative gameplay offerings. In addition to the many visitors from the EMEA markets to our booth, we also had customers from the APAC and LATAM regions coming to see our latest games. One of the highlights of our stand was the Super Bowl Link, the first NFL-themed slot for the EMEA market.

In commercial terms, what is your evaluation? Did you achieve the goals proposed? Did new collaborations or business alliances emerge?

The fair has been a great success for us and we are very satisfied with the number of visitors and the very positive feedback we received.

What aspect can you highlight about the changes and the future of the industry? How is the company preparing for it?

The industry will continue to need innovative technologies, games and solutions. At Aristocrat we have been and will continue to invest in products and solutions that will help the operator grow their business.

In addition to our focus on continuing to have a strong physical product portfolio, we realise that convergence with online is a priority for many of our customers and will be something we will continue to focus on with our sister company Anaxi.

What aspects can you highlight from the last edition in London? And how are you preparing for Barcelona 2025?

Without a doubt, ICE London ended on a high note with an incredible showcase of customers and partners. Although bittersweet, a new location offers new opportunities for us and our customers. We are looking forward to Barcelona 2025. Aristocrat recently opened an integration centre in Barcelona, which is a significant milestone for the company and our long-term investment in the EMEA region, allowing us to better serve our customers and the region.


Tags: Clarion Gaming, Aristocrat, ICE, slot,

País: United Kingdom

Región: EMEA



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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