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Events

Betradar exhibits 360 degree betting offering at ICE 2019

Tuesday 19 de February 2019 / 13:18

2 minutos de lectura

(London, SoloAzar Exclusive).- Mateo Lenoble, Sales Director of South America for Sportradar, was interviewed by SoloAzar during ICE 2019. Sportradar’s betting arm, Betradar, had a 400m2 stand, featuring a betting shop and demonstrations of their betting products and services.

Betradar exhibits 360 degree betting offering at ICE 2019

"We are very proud to be exhibiting at ICE once again. This year we have an even bigger stand of 400 m2, featuring two floors and five meeting rooms,"said Mateo Lenoble at the recent ICE 2019 fair. "The idea is not only to have meetings but to show our clients what we are offering. We have created space inside our stand that simulates a betting shop, where you can experience our entire 360 degree betting offering, including pre-match and live betting solutions, virtual gaming, live streaming, Numbers Betting and our new marketing solution, ad:s. We also have a dedicated section showcasing our signature all-in-one trading and risk management solution, Managed Trading Services (MTS), simply because it continues to be well-received by operators both big and small," he continued.


Speaking about the performance of the company and its objectives for this year, Lenoble added the following: "From an industry perspective, 2018 closed in the best possible way, especially with the news from Brazil and Buenos Aires. Brazil is a market that all gaming providers aim for and, although we are still waiting for regulation, creating a legalized betting market is a step in the right direction, both for commercial opportunities and integrity. Buenos Aires is also a very attractive market within South America. From a company perspective, 2018 was a very positive year. With many opportunities and challenges ahead for the industry in 2019, we want to be even stronger in the region, especially in the products we are presenting there."


When asked about the current edition of ICE, he commented: "ICE, as we know, is the number one fair within the gaming sector. We always have our representatives from across the globe in attendance, so we cover a range of languages, and this helps us a lot to generate new contacts and new customers. The business opportunity that we have at ICE is huge, it is one of the biggest events on our yearly calendar, so it is a very important fair in which we invest a lot."


With regard to upcoming shows, Betradar will be present with a stand at FADJA, Colombia. "Colombia is a very attractive market in the region. Our company already has a number of clients, including operators or platforms, in the region who utilise our data and services. In Colombia specifically there are currently around 16 licensed operators, and we are already working directly with 14, so our presence is quite comprehensive,"he said, and then added: "We will also be attending Juegos Miami, the Peru Gaming Show and SAGSE Buenos Aires.



When asked about the Latin American market, he commented: "Latin America is a very important region for us, so we have greatly increased the coverage we offer for this region, especially the live matches. We have expanded our services a lot in Brazil, Argentina, Colombia and Peru lately, as well as in countries of Central America. We also continue to grow in Uruguay and Chile."


Adding to this, Lenoble explained the concept of risk management, which is vital for all regions globally, but requires a local approach. "We know that Latin American bettors like to bet on their local leagues more than on international leagues, so we are very focused on that. We assist many clients with our trading and risk management solution, Managed Trading Services (MTS), which is fully flexible depending on the market and a client’s needs. Nowadays it is an intrinsic component within the portfolio of services of clients want. As part of MTS, we analyse every bet, ensuring operators can manage their risks to maximize their profits. This has been very successful in the Latin American region."



"MTS is about helping clients retain their customers by setting limits. These are determined by the games and regions, for example their size, to suit operators at a local level," he concluded.

Categoría:Events

Tags: BETRADAR, betting software, Sportradar, Sports Betting, Sportsbook , ICE, ICE London, ICE totally Gaming, Clarion Gaming,

País: United Kingdom

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00

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