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Digital Fuel Marketing raise a glass to ICE London´s international appeal

Friday 11 de January 2019 / 13:06

2 minutos de lectura

(London).- The global reach of the world’s largest gaming technology event, ICE London (5-7 February 2019, ExCeL London, UK), has been heralded by leading digital marketing agency Digital Fuel Marketing as the company prepares to make its debut as an exhibitor in 2019. The agency, which has offices in the UK, Australia and the USA, is keen to embrace the growing excitement around sports betting in North America by welcoming the event’s diverse international attendees to its very own coffee house on the ICE London showfloor.

Digital Fuel Marketing raise a glass to ICE London´s international appeal

Commenting on their decision to make the transition from visitor to exhibitor in 2019, Toby Oddy, founder and CEO of the Digital Fuel Group, explained: “Our team have been attending since the very first ICE London, having transitioned from operator to agency, so as our brand grows this was the next step. The excitement around the US sports betting market opening up was a major driver for us to sign up as exhibitors and we're also particularly keen to see how AI is being adopted throughout the sector.”

Founded in 2013 by Oddy, formerly of Ladbrokes, Coral and Mansion, the agency has expanded into new sectors and across all regulated markets with a concerted focus on the burgeoning iGaming market at this year’s show. Discussing their growing focus across the industry, Oddy said: “Put simply, we are experts at delivering cost effective new customer acquisitions along with industry leading user retention for betting and gaming brands. We genuinely believe no other digital agency has the depth of iGaming experience that our global team has across all marketing functions.”

The wider Digital Fuel Group offer a range of services across; Marketing - strategic management and channel execution services for betting and iGaming brands; Performance - a network of affiliates, mobile partners and owned online assets, plus Intelligence - an AI driven technology stack delivering scalable insights and marketing automation. Showcasing these at ICE London, the company claims it will provide a fun, welcoming atmosphere to do business in via their bespoke coffee house at Stand S2-100.

“As first time exhibitors at ICE London we will be looking forward to seeing faces old and new while handing out barista made coffees to anyone who wants to come over for a chat,” Oddy added.

ICE London 2018 featured 589 exhibitors drawn from 65 jurisdictions. The unique number of visitors attending the event was independently audited as a record 33,536, an 11 percent increase on 2017 and a landmark which constituted the event’s seventh consecutive year of growth.

For more information on ICE London 2019 and to register, visit:


Tags: ICE, ICE London, Clarion Gaming,

País: United Kingdom


PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00


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