During the SIGMA Europe event in Malta, Evoplay anticipated the upcoming flagship game to launch in 2024 focusing in street racing
2 minutos de lectura
(Malta, SoloAzar Exclusive).- In the following interview with Ivan Kravchuk, CEO at Evoplay, he talked about the successful presentation of their latest iGaming products of the brand at the last edition of the SIGMA Europe event that was held in Malta, as well as the first street racing theme event organized by Evoplay´s team to present the flagship brand for 2024, among other topics.
What were the company's objectives for this edition of SiGMA Europe in Malta?
At SiGMA Europe in Malta, our primary objective was to create a more substantial impact by gathering our partners and friends to reveal our highly anticipated flagship game scheduled for launch in 2024. As for the exhibition, we aimed to showcase Evoplay's booth filled with our latest portfolio updates.
To achieve our primary purpose, we hosted an exclusive event that captured the spirit of our upcoming release, centred around the theme of street racing. It marked a significant achievement as it was the first-ever large-scale offline event orchestrated by the Evoplay team. I take pride in how we've successfully brought this idea to life.
Guests enjoyed an exclusive party at the race track, immersing themselves in the atmosphere of high-speed racing, getting a glimpse of what players will encounter in our new game. We continue to receive positive feedback about the party.
What novelties did you present at the event, and what was the feedback you got from the attendees and visitors to your stand?
At our stand, designed in a modern corporate style, we showcased our latest iGaming products. The construction included an interactive panel complemented by traditional elements contributing to its classy design.
The enthusiastic resonance from a multitude of visitors, including both our loyal partners and new acquaintances, highlighted the undeniable allure of our booth and the inviting atmosphere curated by the Evoplay team.
What do you think about this edition of Sigma Europe, and what do you consider to be the highlights during this edition of the event?
SiGMA Europe has undergone significant expansion, and it's impressive. The scale was substantial, surpassing its previous standards. Crucially, despite this considerable growth, the hall was entirely occupied – not a single space in sight. It underscores the remarkable growth of the iGaming market and the strengthening of SiGMA as a brand.
I want to emphasise the effectiveness of the networking opportunities seamlessly woven into the dynamic atmosphere of the event. We felt this impact, as our stand was strategically positioned in a bustling area, facilitating numerous meaningful encounters with existing and potential partners. As expected, the expanding market correlates with an increased emphasis on networking, a trend vividly evident at this year's SiGMA Europe.
In your opinion, what do you think is required to attract the next generation of gambling players, and what role does your company play in the development of the innovations of the sector in the region?
Traditional gamblers exhibit a conservatism in preferences typical of those favouring the offline casino environment. However, among the iGaming crowd, we've got players who practically grew up with video games. The former group prefers games with traditional mechanics and symbols, while the new generation of players has shaped their preferences through video games, renowned for their dynamic and vibrant content.
If we broaden our perspective beyond the gambling realm and consider the film industry, we notice significant improvements in quality — the dynamic plot, rich colours, special effects, etc. A parallel evolution is taking place in the iGaming realm. That's why, at Evoplay, I prioritise innovation and creativity, addressing the needs of both the audience with classic preferences and the modern generation.
In our approach, Evoplay earned awards like Innovation in Mobile at the EGR B2B Awards, Innovation of the Year at the SBC Awards 2023, and Game Design and Art Direction at CasinoBeats Summit 2022 for our flagship Star Guardians, and this isn't the entire list.
Moreover, I believe our upcoming flagship title, with the street racing theme, is poised to resonate with players of diverse tastes.
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