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Events

Fast Track integrates Greco, the Industry-Leading Gameplay Risk Engine

Monday 23 de January 2023 / 12:00

2 minutos de lectura

(London).- Fast Track, the leading provider of CRM solutions to the iGaming industry, announced the integration of its platform with Greco, the industry's leading gameplay risk management platform. Both Fast Track and Greco will be exhibiting at ICE London, which takes place from 7th to 9th February 2023 at ExCel London.

Fast Track integrates Greco, the Industry-Leading Gameplay Risk Engine

This ground-breaking integration enables Fast Track partners to leverage the power of Greco to facilitate behavioural risk-based segmentation, automating player communications that can deter players at the first sign of dubious behaviour, making it feasible to adopt a preventative approach, which significantly improves operational marketing efficiencies. 

With one-click integration, Fast Track's more than one hundred operator clients can benefit from Greco without diverting valuable development or integration resources.

Fast Track's real-time data platform offers a comprehensive suite of tools to help iGaming operators innovate and grow, offering the possibility to create automated 1:1 experiences at scale. Adding Greco's Gameplay risk engine further enhances the platform's capabilities by providing deep insights into a player's associated risk and value, enabling operators to make more informed decisions about their bonus offerings.

“This integration marks an important milestone in our long-term strategic partnership with Fast Track," said Ozric, CEO and co-founder of Greco. “We believe that operators make sub-optimal decisions all the time! This is due to poor financial and behavioural analytics. Greco's goal is to determine the behavioural risk and theoretical value of every player, under every circumstance. These metrics have the power to reshape everything; player segmentation, bonus abuse management, player rewards, affiliate payout calculations and player lifetime value modelling. This integration provides our joint partners with a seamless process for acting on our insights.”

"We have been following the development of the platform very closely and are extremely pleased to be able to offer Greco's Gameplay Risk Engine to our partners," said Simon, CEO and co-founder of Fast Track. “Our partners can now put gameplay analysis and player risk management on auto-pilot”.

Both Fast Track and Greco will be exhibiting at ICE London, which takes place from 7th to 9th February 2023 at ExCel London. Visitors can learn more about how these solutions can accelerate business growth by visiting stands N2-210 and N3-332 respectively to find out more about these solutions. 

For more information about Fast Track CRM visit https://www.fasttrack-solutions.com/en and discover how Greco's powerful platform can Manage risk at https://thegreco.com 

Categoría:Events

Tags: Fast Track, CRM,

País: United Kingdom

Región: EMEA

Event

PGS, Perú Gaming Show 2024

12 de June 2024

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

Growth and satisfaction on the latest edition of Peru Gaming Show

(Lima, SoloAzar Exclusive).- Busy halls, a wide range of products and outstanding topics in the conferences are some of the highlights of PGS 2024, which ended yesterday at the Lima Jockey Exhibition Center. Satisfaction on the part of organizers, exhibitors and visitors due to the positive balance of the show.

Friday 14 Jun 2024 / 12:00

The exclusive Zitro Experience Event celebrates growth in Perú

(Lima).- Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

Friday 14 Jun 2024 / 12:00

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