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Events

Fast Track pushes innovation and customisation in the iGaming industry at GAT Expo 2024

Thursday 18 de April 2024 / 12:00

2 minutos de lectura

(Cartagena de Indias, Exclusive SoloAzar) - At GAT Expo Cartagena 2024, Fast Track stood out with its innovative CRM solutions designed specifically for the iGaming industry. Muriel Le Senechal, Solutions Consultant at Fast Track spoke about her good experience at the show, the exceptional feedback at Fast Track's booth, which impressed visitors with its real-time data integration and AI and finally reflected on GAT's 25th anniversary as an evolution in the Latin American gaming industry.

Fast Track pushes innovation and customisation in the iGaming industry at GAT Expo 2024

"At GAT Expo Cartagena 2024, we proudly showcased our state-of-the-art CRM solutions designed specifically for the iGaming industry," enthused Muriel Le Senechal of the services presented at the show. She highlighted the company's focus on recent enhancements to its Singularity model, "which uses advanced AI to deliver personalised experiences at scale". In her words, this model is critical to creating highly tailored marketing content that resonates with individual player preferences, which significantly contributes to increase engagement and retention rates.

Muriel described the reception to the Fast Track stand as "overwhelmingly positive, with a high level of interest and engagement from visitors". The firm's CRM tools integrate real-time data and artificial intelligence "to improve player engagement", as evidence of its commitment to innovation and excellence within the iGaming industry.

Speaking about the Colombian market, Muriel highlighted its rapid growth in Latin America, "thanks to its robust regulatory framework and its openness to innovation". She noted Colombia's progressive stance, making it a "beacon for establishing best practices and setting benchmarks across the region".

In terms of the latest technology trends, one of the key takeaways from the TAG was the importance of localisation in technology adoption. Muriel, Solutions Consultant at Fast Track, noted that the firm "took steps to localise our platform, all documentation and guides into Spanish prior to attending the conference" and recognises that "all the effort made by the firm's team has facilitated deeper engagement and usability  for our users in the region"



Afterwards, we asked Muriel for a personal reflection on GAT's 25th anniversary and she said: "GAT Cartagena is a major milestone that reflects the resilience and evolution of the Latin American gaming industry. It highlights the region's potential as a centre for technological advancement and international collaboration in iGaming. 

Finally, she remarked: "We are proud to be part of this vibrant community and look forward to continuing to contribute to its growth and innovation".

Categoría:Events

Tags: GAT EXPO Gaming & Technology, Fast Track,

País: Colombia

Región: South America

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00

Unveiling innovations: WA.Technology's highlights from GAT Expo 2024

(Cartagena de Indias, SoloAzar Exclusive).- In an exclusive interview with Patricio Molloy, Business Development Latam at WA.Technology, we delve into the latest offerings showcased by this leading gaming solutions supplier firm at the GAT Expo Cartagena 2024. From a comprehensive iGaming platform to cutting-edge AI integration, discover how this company is shaping the future of gaming experiences in Latin America and beyond.

Monday 06 May 2024 / 12:00

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