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“Our goal is to continue to innovate and deliver world-class products to our customers and players:” Christopher Rowe, Aristocrat

Wednesday 15 de February 2023 / 12:00

2 minutos de lectura

(London, SoloAzar Exclusive).- Christopher Rowe, Aristocrat Managing Director of EMEA & LATAM, granted an interview to SoloAzar in which he made an overview of the firm’s participation at recent ICE show and described the portfolio of products presented at Aristocrat booth.

What novelties have you showcased at ICE?

We were thrilled to be back at ICE, and we used it as an opportunity to showcase Aristocrat’s investment in product innovation by introducing new collections, first-to-market developments, and premium products. Our product portfolio is designed to fit every floor at every price point, while meeting customer expectations. Highlights were: 

  • ICE marked the EMEA launch of For Sale Links, an innovative way to provide our innovative content
  • The introduction of Lightning Dollar Link, the next evolution of the Lightning Link brand
  • A showcase of For Sale standalone 
  • The relaunch of the Mars suite of cabinets post-pandemic 
  • A showcase of fan-favorite licensed games like Crazy Rich Asians™
  • Innovations in the South African Bingo market, with customers seeing a strong showing of successful classic titles and new exciting content displaying under an all-new oneLINK™ mystery solution. Titles developed specifically for the market include 5 Dragons™ Pearl, Ba Bao Huang Long™, Fu Dai Lian Lian™, Pompeii™ and Witch’s Spell™
  • We were also proud to introduce the first tailored multi-game to the Spanish Arcade market, with the debut of Midnight Express™, an exciting Hold & Spin, multi-game

What were the expectations and goals for this ICE edition?

 We were excited to be back after a two-year hiatus, meeting with our customers and partners face-to-face at this incredible global show. Beyond customer and industry connections, we entered this year’s show with focus on two main things: First, our new visual identity for Aristocrat Gaming and officially showcasing it in this market; and Second, our line-up of newly developed and innovative products. We have a strong library of games across different product segments which enables us to cater to a variety of customers and markets. 

How was the feedback from visitors?

Like us, everyone was excited to be in-person on the show floor and to take part in the energy that ICE offers. We were very pleased with the strong customer reaction to our innovative products and offerings, including the For Sale Links, which is a new way of customers to acquire our products. Attendees also had very positive reactions to the MarsX cabinet and to the incredible portfolio of games we had on the stand.

In which markets is your company currently present? 

We operate globally and have customers across number of regions and key countries, including EMEA, The Americas, LATAM, and APAC. As we mentioned above, we tailor solutions to our customers’ individual markets, and the products we showed for EMEA, Spain, South Africa, and other markets were very well received by attendees.

How do you see the current situation of the European market?

There’s tremendous growth opportunity in the market right now. After being shut down for nearly two years due to COVID, the EMEA region is poised for a strong rebound. Players are happy to be back on the gaming flors and our customers welcome them with enthusiasm and excitement. There’s strong growth across the gaming segment, whether it be in online or land-based gaming. And with our commitment to product innovation, we’ll continue to look for ways to enable the post-COVID rebound. We were also very pleased to introduce Marie Habaud, our new senior market manager for France.

What is your opinion regarding the change of location of ICE expo for 2025 and in which of the 4 cities (Madrid, Barcelona, Paris and London) would you like this show to be held?

Our customers come first. So whichever location they prefer, we’ll support. 

Can you tell us the goals and plans for this year and in which countries would you like to expand or grow? Which other trade shows are you going to participate this year?

Our goal is to continue to innovate and deliver world-class products to our customers and players. We’ll continue to work closely with our partners to understand the needs of their properties, markets and customers to then determine how we can meet this to the best of our abilities across regions. 


Tags: ICE London, slot, Aristocrat Gaming,

País: United Kingdom

Región: EMEA



09 de April 2024

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00

Unveiling innovations: WA.Technology's highlights from GAT Expo 2024

(Cartagena de Indias, SoloAzar Exclusive).- In an exclusive interview with Patricio Molloy, Business Development Latam at WA.Technology, we delve into the latest offerings showcased by this leading gaming solutions supplier firm at the GAT Expo Cartagena 2024. From a comprehensive iGaming platform to cutting-edge AI integration, discover how this company is shaping the future of gaming experiences in Latin America and beyond.

Monday 06 May 2024 / 12:00


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