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Events

Pragmatic Play at SIGMA - BiS event was recognized with three prestigious awards

Tuesday 11 de July 2023 / 12:00

2 minutos de lectura

(São Paulo, SoloAzar Exclusive).- Victor Arias, Vice President of Latam Operations at ARRISE powering Pragmatic Play, granted an interview to SoloAzar at the recent SIGMA Americas tradeshow in Sao Paulo, Brazil, meeting which took place from 14 to 18 June. Victor talked about the main innovations presented at the event, the three awards the firm received and the current situation of the Brazilian market.

Pragmatic Play at SIGMA - BiS event was recognized with three prestigious awards

How did you experience the days of the tradeshow and what innovations did you present?
 
The experience at the iGaming SiGMA Americas- BiS event in São Paulo was unforgettable. Pragmatic Play arrived with a modern stand, of great proportions and many expectations, which were fulfilled throughout the days of exhibition. From the very first moment I felt honored to be part of this industry and to be able to participate in such an important meeting, where meaningful connections were made.

 In terms of innovation, Pragmatic Play's product portfolio itself is full of such offerings. New, top-quality entertainment options with new mechanics are constantly being launched, increasing users' loyalty to the brand, and this is something to be proud of.

In addition, being recognized with three awards at the SiGMA BiS event as "Virtual Sports Provider of the Year", "Mobile Game Provider of the Year" and "Best Game Producer" is a clear sign that the company is on the right way.

What were the topics that most caught your attention during the event?

All the topics covered are relevant to the online gaming industry, such as responsible gaming (essential to build a sustainable and reliable industry), innovation, personalisation of the player experience and expansion into new markets. I am convinced that understanding and addressing these issues effectively contributes to the growth and success of businesses in the industry over time.

We know that Brazil is a country passionate about football, which has turned that gambling culture to sports betting, so to find a wide variety of lectures related to the topic, such as the importance of integrity in sports for the sector, was a very pleasant surprise.

Why are you interested in the Brazilian market and what are your company's plans for the Brazilian market?

The Brazilian market is part of a strategic brand expansion vision focused on Latin America, because it has great growth potential, with a significant number of users looking for diverse and safe gaming experiences.

In this regard, I feel that Pragmatic Play has been able to understand the local gaming culture, offering entertainment options that are very well received by users and that translates into the number of agreements signed with operators in the region. That's why we will continue on this path, focusing on the work of the local team to establish solid partnerships and take the brand's portfolio to new levels of success in Brazil.

Can you tell us about your plans for expansion in Latin America?

Pragmatic Play's goal in Latin America is clear, it has come to stay and lead the industry, but that implies a great responsibility. Of course, it will continue to focus on growth, to reach more markets, but also, as a supplier, it wants to create the foundations for the industry to develop its full potential, that is, to lay the foundations for the market to become more and more professional.

The first half of the year has been a clear example of what you will continue to see from Pragmatic Play Latam: profitable deals, cutting-edge entertainment offerings and a greater presence in every corner of the continent.

 

Categoría:Events

Tags: SIGMA, PRAGMATIC PLAY ,

País: Brazil

Región: South America

Event

ICE London 2024

06 de February 2024

CT Gaming celebrates its 25th anniversary and at ICE London 2024 presented products that best represent its essence of innovation and legacy

(London, SoloAzar Exclusive).- Georgi Koprinarov, General Director at CT Gaming for LaTam, made an optimist balance of the company’s performance at ICE London for the interview with SoloAzar and he said: “We are happy to say goodbye to London on such a positive note! Receiving the award for overall contribution in the last 25 years has been just part of the successes for this year’s edition of the expo”.

Tuesday 27 Feb 2024 / 12:00

Interblock celebrates successful showcase of state-of-the-art ETG Products at ICE London

(London).- Interblock®, the global gaming developer specializing in luxury electronic table gaming (ETG) products, celebrated a successful showcase of its latest products and technology at this year’s ICE London Expo earlier this month. 

Tuesday 27 Feb 2024 / 12:00

“Uplatform is intensifying its focus on research and development:” Maria Bashkevich, firm’s Head of Marketing

(London, SoloAzar Exclusive).- In an interview with SoloAzar, Maria Bashkevich, Uplatform Head of Marketing, described her experience at the last ICE London. She also talked about the new trends for the games of chance industry and future plans of the company, among other subjects.

Monday 26 Feb 2024 / 12:00

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