“Knowledge, like air, is vital to life. Like air, no one should be denied it.”  – Alan Moore

If anyone understands the transformative power of knowledge, it’s Alan Moore. In 1986, Moore released the groundbreaking Watchmen series, drawing upon his profound understanding of the human psyche, audience expectations, and the complexities of human drama to reinvent the comic book medium. In doing so, he not only revolutionized the industry but also earned a place in Time magazine’s prestigious list of the “Top 100 Greatest Novels“.

So is there room in the sports betting and iGaming industry to be a little ‘Moore’ like Alan?

Across the last decade, numerous forward-thinking brands have harnessed the power of knowledge to transform the gambling landscape, demonstrating how in-depth expertise can drive tremendous success. In 2017, NetEnt was among the first to integrate virtual reality into its offerings, with the VR edition of its popular Gonzo’s Quest. In 2018, XWIN CryptoBet became a pioneer in blockchain-based betting by utilizing Ethereum’s blockchain to offer a decentralized betting platform. In 2021, SoftSwiss led the charge in adopting artificial intelligence for personalization and automation, significantly enhancing user experiences and operational efficiency in the iGaming industry​.

The upcoming SBC Summit Latinoamérica, taking place at the Seminole Hard Rock Hotel & Casino in Miami from October 29 to 31, invites 4,000 delegates to breathe in a fresh gust of knowledge. With two days packed full of educational content covering every industry vertical, attendees will be immersed in insights that will innovate and transform the future of the gaming landscape.

Attendees will have the choice of six distinct educational programs encompassing leadership, sports betting & media, affiliation & advertising, emerging markets & technology, lotteries, casinos & iGaming, and payments & compliance. 

So whether you are seeking the latest innovative technology to enhance your online platform, or looking for key strategies for successful market entry, SBC Summit Latinoamérica is a pivotal resource for any brand seeking to expand their knowledge and carve out their place in the market. 

To help delegates streamline their educational objectives, this blog post will spotlight some of the most anticipated sessions at the SBC Summit Latinoamérica this October. We’ll explore the key takeaways from each panel, and wider discussion topics, and highlight the industry experts who will share their invaluable insights. Additionally, we’ll provide all the essential details, including the time and location of each session, so you can arrive at the event stress-free and ready to learn. 

Driving Brand Success With AI: High-Speed Partnerships that Move the Needle

What you can learn (keywords): motorsport, artificial intelligence, product strategy, data, sponsorship, brand analytics, fan engagement. 

More specifically, you’ll gain:

• An understanding of how data-driven collaborations between brands and female racing drivers are reshaping the motorsport landscape.
• Insights into how AI is revolutionizing brand analytics, fan engagement, and sponsorship strategies.
• Exploration of how partnerships with female athletes are accelerating brand success both on and off the track.
• Discussion on how leading experts are leveraging technology and innovative strategies to push the boundaries of motorsport marketing.
• Perspectives from key industry leaders on the future of motorsport marketing and innovation.

Speakers:

• Tatiana Calderón, professional racing driver and trailblazer in motorsport, known for breaking barriers and competing at the highest levels across various international racing series
• Lina Silva, CEO of WANDR, an award-winning UX/UI design studio that creates innovative, user-centered solutions that enhance engagement and simplify processes across industries.
• Alvaro Melendez, Co-founder and CEO of CRANT, a cutting-edge AI company specializing in innovative data-driven solutions.

Where: Conference Room One (Emerging Markets & Technology)
When: Thursday, October 31st
Time: 11:00-11:45

If you are interested in learning more about sponsorship deals and technology, you may enjoy these panels:

• Scoring Deals: The Future of Commercial Partnerships for Latam Futbol
• AI’s Impact In Sports Betting Operations 
• Navigating Responsible Marketing Through Social Media & Influencers 

Regulatory Tango: Navigating LatAm’s Gaming Landscape

What you can learn (keywords): iGaming, sports betting, regulations, online operators, regulatory cohesion, market penetration 

More specifically, you’ll gain:

• An understanding of the evolving regulatory landscape in Latin America’s iGaming and sports betting markets.
• Insights into how operators are navigating diverging regulations, such as Peru’s new guidelines compared to other markets.
• Exploration of strategies to ensure regulatory cohesion for continued market penetration.
• Discussion on how industry leaders are adapting to varying legal frameworks while maintaining growth in this sports-obsessed region.
   

Speakers:

• JD Duarte, CEO of Betcris, a leading sports betting and online gaming company in Latin America, known for offering a wide range of gaming options and innovative betting solutions.
• Gonzalo Perez, CEO of Apuesta Total, a prominent sports betting and gaming operator in Peru, providing diverse gaming experiences and driving growth in the region’s online betting market.
• Cristina Romero, Partner at Loyra Abogados, a renowned law firm specializing in gaming and betting regulation, offering expert legal advice to operators and stakeholders in the global gaming industry.

Where: Conference Room One (Leaders)
When: Wednesday, October 30th
Time: 11:30-12:10

If you are interested in learning more about regulation, you may enjoy these panels: 

• IMGL Masterclass: Tackling the Black Market in Newly Regulated Jurisdictions
• Cracking Down: Strengthening Regulations Against Illegal Online Gambling Sites 
• Transnational Regulatory Convergence: Charting a Course for Unified Legislation
• Navigating Online Gambling Regulation in Chile

Scoring Deals: The Future of Commercial Partnerships for Latam Football

What you can learn (keywords): Sponsorship market, regulatory hurdles, Copa America, football clubs, sponsors, growth

More specifically, you’ll gain:

• An understanding of the thriving and evolving sponsorship landscape in Latin America’s gambling market.
• Insights into how regulatory challenges could shape the future of sponsorship and gambling opportunities.
• Exploration of the impact of Copa America in the USA, providing clubs with a global platform to attract new fans and sponsors.
• Discussion on strategies for leveraging major sporting events to enhance brand growth and recognition beyond local markets.
• Perspectives from industry experts on the future of sponsorships and gambling expansion in Latin America.

Speakers:

• Felipe Fraga, CBO of EstrelaBet, a fast-growing Brazilian sports betting platform, known for delivering innovative gaming experiences and expanding its footprint in the Latin American market.
• Samuel Perez, CCO & CMO at Club Colo Colo, one of Chile’s most iconic and successful football clubs.
• Roby Martinez, Marketing, Commercial, and Communications at Racing Club, a historic Argentine football club. 
• Alejandro Bernal, Online Director at Orenes Group, a leading Spanish gaming and leisure company, specializing in both land-based and online gaming operations across multiple markets.

Where: Conference Room Two (Sports Betting & Media)
When: Wednesday, October 30th
Time: 13:10 – 13:50

If you are interested in exploring sports teams and partnerships, you may enjoy these panels: 

• The Evolving Synergy Between Esports and Sports Betting
• Ethics on Display: Impact of Operators’ Logos on Sports Jerseys 
• Navigating Responsible Marketing Through Social Media & Influencers 
• Driving Brand Success with AI: High-Speed Partnerships that Move the Needle
• Copa America 2024 Insights and Learnings

Strategic Approaches to Affiliate Marketing Success in LATAM

What you can learn (keywords): Affiliate landscape, technology, player habits, social engagement, streaming, growth, operator partnerships.

More specifically, you’ll gain:

• An understanding of how the affiliate landscape has evolved with advancements in technology, changing player habits, and increased social engagement like streaming.
• Insights into what the next five years hold for the affiliation industry and emerging trends.
• Exploration of strategies for new affiliates to future-proof their businesses for sustainable growth.
• Discussion on the benefits operators can reap from partnering with affiliates to drive traffic and revenue.

Speakers:

• Florencia Brancato, Head of Markets at Pinnacle, a global leader in online sports betting and esports. 
• Joaquin Gago, CEO of BETANDEAL, an innovative iGaming solutions provider, specializing in affiliate marketing and partnerships.
• Adrian Tejeda, Head of Affiliates at Logrand Entertainment, a prominent Mexican gaming operator, managing both land-based and online gaming, focused on affiliate partnerships and market expansion.
• Maria Noel Pais, Commercial Director Latam at Better Collective, a leading sports betting media group, providing expert betting insights and affiliate marketing services across Latin America.
• Priscila Pio, Head of Sales at BETANDEAL, a company specializing in affiliate marketing within the iGaming industry.

Where: Conference Room Three (Affiliates & Advertising)
When: Wednesday, October 30th
Time: 13:10 – 13:50

If you are interested in delving more into affiliate marketing, you may enjoy these panels: 

• Attracting Players: Strategies for Driving Traffic Acquisition in LatAm 
• Navigating Responsible Marketing Through Social Media & Influencers 
• New Neighborhoods: Key Considerations Around Entering Emerging Markets

Brazil’s Betting Boom – What’s Next for the Market?

What you can learn (keywords): Brazil, regulated market, revenue, operators, M&A, regulation, market strategies, market presence. 

More specifically, you’ll gain:

• An understanding of the current and future landscape of Brazil’s newly regulated market.
• Insights into how operators can capitalize on Brazil’s market boom and stand out in a highly competitive environment.
• Exploration of potential M&A activity and the likelihood of stricter regulations shaping the industry.
• Discussion on innovative strategies operators can employ to differentiate themselves and capture market share.

Speakers:

• Livia Troise, CEO at Betmais, a Brazilian online sports betting platform, offering a wide range of sports and casino games with a focus on the local market.
• Andre Gelfi, President of IBJR, a Brazilian institute dedicated to promoting responsible gaming practices and advocating for fair regulations in the gaming industry.
• Alex Fonseca, CEO of Superbet, a global sports betting company, providing online and retail betting services. 
• Joao Andre Gercossimo, CEO at Estrelabet, a popular Brazilian sports betting platform, specializing in innovative gaming experiences.
• Leonardo Chaves, Country Manager Brazil at OKTO, a global fintech company offering innovative payment solutions, including digital wallets and seamless transactions.
• Angelo Alberoni, Country Manager Brazil at Novibet, an international online gaming and betting operator, providing a variety of sports betting and casino games. 

Where: Conference Room Two (Sports Betting & Media)
When: Wednesday, October 30th
Time: 13:50 – 14:30

If you are interested in the Brazilian market and sports betting, you may enjoy these panels: 

• Unchartered Fields: New Sports Betting Content
• Copa America 2024 Insights and Learnings
• Lotto Insights – Analyzing Brazil’s Lottery Markets
• PSPs & Operators – A Collaborative Approach in Brazil

Transforming Omnichannel Strategies for the Modern-Day

What you can learn (keywords): Casino, online platforms, mobile betting, brick-and-mortar gambling establishments, automation, operators, technology, cybersecurity, regulation. 

More specifically, you’ll gain:

• An understanding of how traditional casinos can adapt to the rise of online gaming platforms and mobile betting apps.
• Insights into strategies for brick-and-mortar establishments to successfully transition to the digital landscape.
• Exploration of safe automation implementation and the technological considerations for moving operations online.
• Discussion on key factors such as cybersecurity, new technology adoption, and navigating regional regulations.

Speakers:

• Gabriel Szlaifsztein, General Manager LATAM at Continent 8, a global leader in providing secure hosting, connectivity, cloud, and cybersecurity solutions for the iGaming industry.
• Dinos Stranomitis, COO & Co-Founder of Altenar, a sportsbook software provider offering flexible and scalable betting solutions to operators across the globe.
• Fernando Garita, CEO of Betsul,  a prominent Brazilian sports betting platform.
• Alejandro Guizar, Senior VP of Card Present and Channels at Kushki, a leading digital payments company in Latin America. 
• Camilo Millon, Sales Director at Kambi, a leading global provider of sports betting technology and services. 
• Seth Schorr, CEO of Fifth Street Gaming, a Las Vegas-based gaming company, specializing in creating unique and engaging casino experiences.

Where: Conference Room One (Leaders)
When: Wednesday, October 30th
Time: 13:50 – 14:30

If you are interested in industry innovations, you may enjoy these panels: 

• Converging Worlds of iGaming, Sports Betting, Land-Based Casinos, and Lotteries
• Innovating Lotteries: Embracing Tech, Digital, and AI Advancements
• Evolution of Payments in LatAm 
• Advancing Safe Gaming: The Role of Technological Innovation

Transnational Regulatory Convergence: Charting a Course for Unified Legislation

What you can learn (keywords): Regulatory framework, cross-bored regulatory alignment, collaboration, operators, regulators. 

More specifically, you’ll gain:

• An understanding of the complex regulatory landscape shaping the gaming industry across Latin America.
• Insights into the potential for cross-border regulatory alignment as the industry evolves in 2024.
• Exploration of collaborative pathways for operators and regulators to shape future gaming legislation.
• Discussion on the benefits and challenges of harmonizing regulations across diverse jurisdictions.

Speakers:

• Juan Camilo Carrasco, Partner at Asensi Abogados,  a law firm specializing in gaming and betting law.
• Martin Garcia Santillan, President of the Lottery of the City of Buenos Aires (LOTBA), the regulatory authority overseeing lottery and gaming operations in Buenos Aires.
• Carlos Fonseca Sarmiento, CEO of Gaming Law SAC, a Peruvian law firm specializing in gaming law.
• Beatriz Martorello, VP Latam Legal and Regulatory Affairs at Rush Street Interactive, a leading online gaming and sports betting company in the Americas.
• Karen Sierra-Hughes, Vice President, Latin America Caribbean & Spain at GLI (Gaming Laboratories International), a global leader in testing, certification, and professional services for the gaming industry.

Where: Conference Room One (Leaders)
When: Wednesday, October 30th
Time: 14:30 – 15:10

If you are interested in regulations, you may enjoy these panels: 

• IMGL Masterclass: Tackling the Black Market in Newly Regulated Jurisdictions
• Cracking Down: Strengthening Regulations Against Illegal Online Gambling Sites 
• Regulatory Tango: Navigating LatAm’s Gaming Landscape
• New Neighborhoods: Key Considerations Around Entering Emerging Markets
• Navigating Online Gambling Regulation in Chile

Navigating Online Gambling Regulation in Chile

What you can learn (keywords): Regulation, Chilean Association of Gaming Casinos, modern framework, Chile, Economy Commission of the Senate of Chile 

More specifically, you’ll gain:

• An understanding of the current deliberations by Chile’s Senate Economy Commission on online gambling regulation.
• Insights from key stakeholders, including the Chilean Association of Gaming Casinos and Polla Chilena de Beneficencia, on the need for a modern regulatory framework.
• Exploration of how Chile’s evolving regulations are aligning with international standards.
• Discussion on the potential impact of these regulations on the future of the online gambling market in Chile.

Speakers:

• Marianela Artoni, Chief Compliance Officer at Enjoy, a leading gaming and entertainment company in Latin America, operating casinos, hotels, and resorts with a focus on compliance and responsible gaming.
• Cecilia Valdes, President of ACCJ (Chilean Association of Gaming Casinos), the association representing Chile’s gaming casino industry,
• Carlos Baeza Guíñez, Founder of Carlos Baeza & CIA Abogados, a Chilean law firm specializing in gaming law, offering legal services and consultancy in regulatory and business matters for the gaming industry.
• Cristina Romero, Partner at Loyra Abogados, a law firm specializing in gaming, betting, and technology law, providing legal advice and regulatory expertise to international operators.
• Jorge Cardenas, Head of Latam at Coolbet, an innovative online sportsbook and casino operator, recognized for its transparency, user-friendly platform, and focus on responsible gaming.

Where: Conference Room One (Emerging Markets & Technology)
When: Thursday, October 31st
Time: 14:10 – 15:00

If you are interested in regulation and player protection,  you may enjoy these panels:

• Cracking Down: Strengthening Regulations Against Illegal Online Gambling Sites 
• Protecting the Future: Combating Influences of Underage Gambling
• Leveraging Digital Identity to Combat Fraud in Sports Betting

PSPs & Operators – A Collaborative Approach in Brazil

What you can learn (keywords): Operators, Payment service providers (PSPs), Geography, Regulation, Consumer safety, Emerging technologies, Market entry, International operators, Seamless transactions, Market expansions.

More specifically, you’ll gain:

• An understanding of the critical relationship between operators and payment service providers (PSPs) when entering new markets.
• Insights into key factors such as geography, regulation, consumer safety, and emerging technologies that both parties must consider.
• Exploration of strategies for operators and PSPs to better prepare for market entry and ensure seamless transactions.
• Discussion on how PSPs will need to adapt to meet the needs of international operators.

Speakers:

• Thomas Carvalhaes, Senior Business Development Manager at Gr8 Tech, a technology provider specializing in iGaming solutions.
• Fernanda Zago, CEO of WE Payments, a fintech company providing innovative payment solutions, focused on simplifying and securing transactions for businesses.
• Martin Lycka, SVP of American Regulatory Affairs & Responsible Gambling at Entain, a global sports betting and gaming company, committed to delivering responsible gaming experiences while leading regulatory efforts in emerging markets.
• Leonardo Baptista, CEO of Pay4Fun, a Brazilian fintech company offering secure and efficient payment solutions for the iGaming industry
• Felipe Maximino, VP of Tech & Operations at Sorte Online, a leading online lottery platform in Brazil, leveraging technology to enhance the lottery experience and expand user engagement.

Where: Conference Room Three (Payments & Compliance)
When: Thursday, October 31st
Time: 14:10 – 15:00 

If you are interested in discovering more about payments, you may enjoy these panels:

• Evolution of Payments in LatAm 
• New Latam Fintech Regulation: Can This Impact the Gambling Industry?
• Evolution of Payments in LatAm 

Peru: A Year Later

What you can learn (keywords): Operators, burgeoning markets, Peru, online gaming, regulators, Mincetur, technical regulations, licences, sports betting, remote gaming, retail operations, adaptation, partnerships. 

More specifically, you’ll gain:

• An understanding of the significant opportunities in Peru’s newly regulated online gaming market.
• Insights into Mincetur’s guidelines and technical regulations, including the two license types for remote sports betting and remote gaming.
• Exploration of how retail operations are adapting to the shift and forming partnerships to incorporate remote sports betting.
• Discussion on the integration of traditional and remote betting in a rapidly evolving market.

Speakers:

• Vanda Silva, Chief Corporate Officer at Clever Advertising, a global digital marketing agency specializing in performance-driven solutions for the iGaming industry.
• Gonzalo Perez, CEO of Apuesta Total, a leading Peruvian sports betting and gaming operator.
• Xabier Maribona, CEO of Retabet Group, a Spanish sports betting operator with a strong presence in retail and online markets. 
• Andrea Rossi Betsson, Commercial Director Latam at Betsson Group, a global leader in online gaming, providing a wide range of casino, sportsbook, and gaming products across regulated markets.
• Carlos Fonseca Sarmiento, CEO and Managing Partner of Gaming Law SAC, a Peruvian law firm specializing in gaming law. 

Where: Conference Room One (Emerging Markets & Technology)
When: Thursday, October 31st
Time: 15:00 – 15:50  

If you are interested in regional deep-dives, you may enjoy these panels: 

• Lotto Insights – Analyzing Brazil’s Lottery Markets
• Navigating Online Gambling Regulation in Chile
• Brazil’s Betting Boom – What’s Next for the Market? 
• Regulatory Tango: Navigating LatAm’s Gaming Landscape 

Lotto Insights – Analyzing Brazil’s Lottery Markets

What you can learn (keywords): Lottery, Brazil, new state lotteries, municipal lotteries, challenges. 

More specifically, you’ll gain:

• An understanding of the evolving landscape of State and Municipal Lotteries in Brazil as they gain traction.
• Insights into the challenges faced by Brazilian municipalities in structuring and managing lottery activities.
• Exploration of the regulatory, operational, and market hurdles that must be addressed within this new scenario.
• Discussion on how lottery operators can navigate the complexities of a newly emerging market.

Speakers:

• Wesley Cardia, Former President of the National Association of Lottery Games (ANJL), a Brazilian organization representing the interests of the lottery sector, advocating for the development and regulation of lottery games in the country.
• Ana Clara Barros, Head of Legal at Sorte Online, a leading Brazilian online lottery platform.
• Adriana Ferreira Tavares, Senior Associate at TozziniFreire Advogados, a prominent Brazilian law firm offering comprehensive legal services. 
• Thiago Balieiro, VP of Compliance & People at Sorte Online, a leading Brazilian online lottery platform.

Where: Conference Room Two (Lotteries, Casino & iGaming)
When: Thursday, October 31st
Time: 15:00 – 15:50 

If you want to learn more about lotteries and the Brazilian market,  you may enjoy these panels:

• Innovating Lotteries: Embracing Tech, Digital, and AI Advancements
• Converging Worlds of iGaming, Sports Betting, Land-Based Casinos, and Lotteries
• Brazil’s Betting Boom – What’s Next for the Market? 
• PSPs & Operators – A Collaborative Approach in Brazil