In its second edition, with its own expo floor and conference program, the SBC Summit Rio creates a clear space for operators seeking new traffic sources and affiliates targeting brands eager to enter Brazil, spurred by the country’s recent regulatory advancements.

As Brazil’s new regulatory framework rolls out in January, this will be the first major meeting point for the industry under the new rules. 

The summit has two main goals:

• Facilitate business connections between affiliates and operators.
• Provide insights into Brazil’s regulatory requirements and restrictions.

The program will also dive into the unique nature of affiliation in Brazil, a market where influencer-driven traffic dominates over traditional review-based affiliate models.

With this being the first event post-regulation, the timing is critical. Early movers have the chance to strike deals and secure a first-mover advantage in what promises to be one of the most exciting markets for affiliates and operators alike.

Must attend Affiliate Leaders Summit 

First things first – the summit takes its name from the Affiliate Leaders community that SBC has been building over the past couple of years. This initiative aims to give affiliates greater visibility through speaker slots and interviews, foster connections and knowledge exchange among affiliates, and support their business goals. You can read more about it here.

Why is this visibility and focus on affiliates so important? 

Because affiliates are integral to the gambling ecosystem.

• It’s a cost-effective marketing tool based on performance, as operators only pay for actual results, making it a low-risk alternative to traditional ads.
• Working with affiliates is like “borrowing their audience”—an audience they’ve built a relationship with through efforts like SEO, educational content, or influencer campaigns. This means it’s already an audience interested in your product and far more likely to convert.
• For new operators, affiliates can act as your trusted voice. They’ve already built rapport with players, so being featured on their site adds instant credibility to your brand.
• Affiliates have the local market expertise you might not. If you’re an operator targeting hundreds of markets globally, working with a local ally in a new market is a smart way to navigate and expand.

Why should you, as an affiliate or an operator, attend?

With Brazil’s new regulatory landscape and solid revenue projections, operators are eager to enter. Affiliates can be key allies in market entry efforts—whether you’re new to Brazil or adapting to the shift from unregulated operations.

Even if you’ve been active in Brazil, are you fully prepared for the regulated market? Do you know what’s now off-limits or how to stay compliant with the new rules?

If you need a quick recap on why this show (and the Affiliate Leaders Summit) is a must-attend, here it is:

For Operators:

• Access to a Targeted Audience: Connect with affiliates who already have established relationships with engaged and relevant player bases, making it easier to acquire high-quality traffic.
• First-Mover Advantage: Secure partnerships early in Brazil’s newly regulated market, gaining an edge over competitors.
• Local Market Expertise: Work with affiliates who understand Brazil’s cultural nuances, player preferences, and regulatory requirements.
• Compliance Support: Learn how to navigate Brazil’s regulatory landscape and adapt your advertising strategies to remain compliant.
• Innovative Strategies: Discover new and effective ad formats tailored to Brazil, as traditional methods may not perform as expected in this market.
• Build Brand Credibility: Leverage affiliate partnerships to establish trust with Brazilian players through credible endorsements.

For Affiliates:

• Visibility and Networking: Gain exposure through a dedicated expo floor and conference agenda, with opportunities to connect with operators eager to expand in Brazil.
• Showcase Your Expertise: Position yourself as a key player in the market by offering local insights and proven strategies to operators.
• Stay Ahead of Trends: Learn about the latest performance marketing techniques, influencer-driven traffic, and the unique nature of affiliation in Brazil.
• Understand Regulatory Changes: Get insights into the new laws and advertising restrictions to better align your business practices with Brazil’s regulatory framework.
• Explore New Partnerships: Engage directly with operators looking for reliable affiliates to drive growth in a market with immense potential.

For Both Operators and Affiliates:

• Exclusive Panels and Insights: Attend sessions tailored to the challenges and opportunities in Brazil, such as localized marketing, SEO strategies, and influencer marketing under new regulations.
• Major Industry Brands on Show Floor: Network with big names like Better Collective, Bet365, Blaze, and Superbet Brazil to build connections and explore opportunities.
• Lead-Generation Goldmine: Leverage the event’s unique setup to find and form partnerships that drive growth and profitability.
• Be Part of a Key Moment: This is the first major event post-regulation, making it a pivotal opportunity to shape your position in Brazil’s booming gambling industry.

I’m Convinced. So How do I Get Involved?

Well, it really depends on your goals.

If you’re an affiliate (or an operator) with something important to share with our audience, you might want to consider the opportunity to speak at the event—it’s an incredible way to get yourself and your brand out there. How? You can either contact our conference producer, Sofia Pinto, at sofia.pinto@sbcgaming.com, or submit the speaker form on the website.

Want to showcase your brand on the show floor or sponsor the event? The sales team will be more than happy to hear from you (you bet!). The benefits of exhibiting and sponsoring are countless, and here’s why. You can contact the sales team at sales@sbcgaming.com, or again, submit a form on the website.

Just looking to attend for now and get a feel for what it’s all about? Totally valid. The great news is that operators and affiliates get complimentary passes to the event. However, we’ll need to verify that you’re an affiliate or an operator first.

To get your operator pass, contact Lucia Mouriño at lucia.mourino@sbcgaming.com, or submit this form.

To get your affiliate pass, reach out to Isadora Marcante at isadora.marcante@sbcgaming.com, or submit this form.

Good to Know

SBC Summit Rio is set to host 15,000 delegates at Riocentro on February 25-27, 2025. In only its second edition, the event has moved to a massive venue and will cover 70,000 square meters—quite an impressive jump from last year. The conference agenda will feature over 250 speakers, and the sponsor and exhibitor count will exceed 400.

In terms of operators, the event will host 6,000 operator representatives, and the affiliate count will amount to 1,500 affiliates—a projected growth of 233% compared to last year.

Especially relevant for you: Operators and affiliates gave us an NPS score of 60 in the post-event survey.

Bonus points: The event ends as Carnival begins (talk about bonus points). Plus, we’re bringing the INFINITY party series to Rio, so the event will conclude with a massive celebration (and one of the biggest parties the industry has ever seen).