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UltraPlay after ICE London: Esports betting hype intensifies

Thursday 21 de February 2019 / 14:42

2 minutos de lectura

(London).- UltraPlay has recently reported increased interest towards the eSports betting market based on its deep-dive analysis and ICE London performance earlier this month. As one of the pioneers in providing eSports platform and odds, UltraPlay has presented in-depth analysis that answers why the eSports betting hype is getting even bigger than ever expected during the ICE London gambling exhibition (5-7 February, 2019).

UltraPlay after ICE London: Esports betting hype intensifies

The analysis is based on the overall performance of the company’s network of leading eSportsbooks, operating on emerging and established markets. Players’ activity has doubled in terms of bets per player, net profit per player, recording a steady growth in profitability, and an increased average bet on eSports. This trend is expected to continue as eSports main audience of high net worth individuals aged 18-35 are looking to use new and interesting ways of betting and eSports is one of the mostly used solutions for all of them.

Moreover, UltraPlay’s booth became a hotspot for business talks and discussions on how eSports can differentiate one iGaming brand though offerings, looks and entire user experience. The newly presented eSports front-end was a corner stone, as compared to other products, it actually answers the Millennials’ high expectations of UX/UI on a betting brand. Many iGaming brands from emerging markets initiated talks with the UltraPlay’s team during ICE London due to the company’s leadership position on the eSports betting market. The meetings resulted in several highly expected business deals on a global scale, which will be announced in the following weeks.

The two recently added eSports titles to ODDS.GG’s portfolio, and the redesigned eSports front-end brought many new business opportunities for UltraPlay. There has been a high demand for the multiple times award-winning product - ODDS.GG - which now offers pre-match and live odds on more than 25 competitive games. Since January ODDS.GG was upgraded with pre-match odds on Madden NFL 19, the American football sports video game, based on the National Football League. This is the first time the game is covered with odds and the outcome is definitely intriguing. In addition, UltraPlay’s traders are certain of its successful performance, based on the recent results. In March, the first major of Magic: The Gathering Arena tournament will also be provided through ODDS.GG for the first time. The two new games come as add-ons to the overall improvements on the eSports front-end design.

Besides the eSports improvements, the enhanced casino experience, with a unique multi-games module enabling up to four slots to be played simultaneously, and the new Affiliate Platform also gathered targeted audiences looking to deliver next level of entertainment to their players and affiliates.

As an addition to the numerous upgrades, UltraPlay officially announced the release of the company’s redesigned website which remains on the same address: A more detailed "Products" page, "Media corner" including news, thought leadership materials and videos, an “About us” page featuring the company from the inside, and a “Careers” page, are part of the extremely extended content on the website.


Tags: UltraPlay, ICE, ICE London, ICE totally Gaming, Clarion Gaming,

País: United Kingdom


PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00


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