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"Working alongside BiS contributed to the quality of content", Emily Micallef, COO events at Sigma Group

Monday 10 de July 2023 / 12:00

2 minutos de lectura

(Sao Paulo, SoloAzar Exclusive).- The SIGMA Americas -BiS Expo which was held in Sao Paulo beginning on the 14th of June, was a very important event for the brasilian and Latam market, and many important companies presented their products there. SoloAzar interviewed exclusively Emily Micallef, Events COO at SiGMA Group, as organizers of this event. “We’re very grateful for such a warm welcome from the gaming community in Brazil, and indeed, worldwide”, she said.

"Working alongside BiS contributed to the quality of content", Emily Micallef, COO events at Sigma Group

How was the experience of the Joint between SIGMA and BIS?

Fantastic, it was a pleasure to work closely with such a well-respected and professional team on our first expo for the LatAm market. We’re looking forward to continuing to build on this success in 2024 - the sky’s the limit! 

How did the event develop during these 5 days?

While there’s always room for improvement we have received positive feedback and support from our delegates, exhibitors, and speakers. I would say this event certainly exceeded our expectations. In light of such a positive reception we plan to hold 3 additional networking events in Brazil next year - equivalent in style to our well known iGatherings.

What changes were made with respect to previous years, which marked an increase in terms of its physical size and the number of visitors and exhibitors?

While we always keep certain hallmarks of quality throughout all our events, working alongside BIS - an experienced organisation which knows the LatAm market inside out - certainly contributed to the quality of content and experience we were able to provide to our attendees. 

How was the response of the people before the show started, during and after the event?

For many attendees this was their first introduction to a SiGMA event. The response, however, was extremely positive with one delegate claiming to have done more business at SiGMA Americas than at another well known global gaming event. We expect to welcome many back next year. 

What else  do you think needs to be done for the Senate to regulate the Brazilian market, in order to grow locally and internationally?

Regulators need to hold more discussions with operators, this will be key to creating a long lasting regulatory framework that is achievable and sustainable for operators to implement and follow. It will be crucial to include constructive input from the sector, either through forums or by engaging  representatives for the operator community to work hand-in-hand with regulators, thus ensuring regulations work for the market as a whole.

Once land-based and online gambling regulations are achieved, what would be the main advantages for the revival of the sector in the country?

The revival of the gambling sector in Brazil, with the establishment of land-based and online gambling regulations, brings forth significant advantages for the country. Firstly, it presents a tremendous economic opportunity, with the potential to attract both domestic and international investors, boosting job creation and driving economic growth. Secondly, the regulated gambling industry can generate substantial tax revenues, contributing to public funding for vital sectors such as healthcare, education, and infrastructure development. Additionally, a well-regulated gambling sector can effectively combat illegal gambling activities, ensuring consumer protection and fostering a safer and more responsible gambling environment. By embracing this sector, Brazil can capitalise on its potential as a thriving hub for entertainment, tourism, and leisure, enhancing its overall competitiveness in the global market.

This also puts Brazil in a position of strength when it comes to trade relations, enabling them to enhance connections with other continents, and beef up supply chains. They will certainly have plenty of options ahead of them when it comes to determining which entrepreneurial path they wish to tread in the future. 


Tags: SIGMA,

País: Brazil

Región: South America


ICE London 2024

06 de February 2024

CT Gaming celebrates its 25th anniversary and at ICE London 2024 presented products that best represent its essence of innovation and legacy

(London, SoloAzar Exclusive).- Georgi Koprinarov, General Director at CT Gaming for LaTam, made an optimist balance of the company’s performance at ICE London for the interview with SoloAzar and he said: “We are happy to say goodbye to London on such a positive note! Receiving the award for overall contribution in the last 25 years has been just part of the successes for this year’s edition of the expo”.

Tuesday 27 Feb 2024 / 12:00

Interblock celebrates successful showcase of state-of-the-art ETG Products at ICE London

(London).- Interblock®, the global gaming developer specializing in luxury electronic table gaming (ETG) products, celebrated a successful showcase of its latest products and technology at this year’s ICE London Expo earlier this month. 

Tuesday 27 Feb 2024 / 12:00

“Uplatform is intensifying its focus on research and development:” Maria Bashkevich, firm’s Head of Marketing

(London, SoloAzar Exclusive).- In an interview with SoloAzar, Maria Bashkevich, Uplatform Head of Marketing, described her experience at the last ICE London. She also talked about the new trends for the games of chance industry and future plans of the company, among other subjects.

Monday 26 Feb 2024 / 12:00


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