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Genius Sports launches Genius Marketing Suite for fan engagement

Tuesday 07 de February 2023 / 12:00

2 minutos de lectura

(London & New York).- Genius Sports, the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, has announced the launch of Genius Marketing Suite, an all-in-one fan engagement engine specifically developed to transform how a range of partners identify, engage and retain sports fans.

Genius Sports launches Genius Marketing Suite for fan engagement

Today’s sports fans expect personalised and authentic experiences. Genius Marketing Suite enables brands, sponsors, sportsbooks, leagues and teams, to meet those needs and power every stage of their fan marketing journey.

Features of Genius Marketing Suite to power every step of the fan marketing journey

  • Holistic fan engagement platform launched for brands, sponsors, sportsbooks, leagues and teams
  • Designed to address challenges of reaching, engaging and monetising fans, with data-driven marketing tools and personalised content
  • Brings together market-leading media buying, dynamic creative and gamification solutions

The suite of products combines a sports-centric media buying service, that provides marketing teams access to millions of fans worldwide, with a dynamic creative solution that makes it easy to design, automate and distribute personalised video and display adverts at scale. In addition, the platform features a full set of interactive digital engagement tools, that help brands establish long-term relationships with fans. 

The Genius Marketing Suite is a complementary set of data-driven solutions in a single product offering, incorporating:   

  • Genius Media Buying: A uniquely sports-focused media buying service, helping advertisers find, convert and retain sports fans through highly targeted and efficient campaigns 
  • Genius Creative: A one-stop-shop to create, automate and optimise highly personalised dynamic video, display and CTV adverts
  • Genius Games: Made-to-measure gamification solutions, including fantasy, trivia, and predictor games, to engage fans and capture first-party data
  • Genius Data & Content: Interactive and immersive media tools including easily integrated widgets, rich data visualisations and sports data APIs 

Genius helps brands and sports organisations globally create memorable and highly effective sports activations, including Coca-Cola, Diageo, Cadbury, Heineken, Jersey Mike’s, the NFL, MLB, European Tour, DraftKings, FanDuel, Betway, bet365 and many more. 

“With the launch of the Genius Marketing Suite, we are integrating the acquisitions of FanHub and Spirable alongside our proven media buying solutions to better serve any brand looking to engage sports fans,” said Mark Locke, CEO of Genius Sports.

“Our understanding of sports fans, and how and when to engage them, is unrivalled. As a leader in sports data, we can create authentic and real-time experiences at every step of the marketing funnel. Whether you’re a sports team trying to sell more tickets, a clothing brand targeting NFL fans or a sportsbook looking for sign-ups, the Genius Marketing Suite has the answer.”


Tags: Sports Betting, Sportsbook , Genius Sports Group, Sports Gaming ,

País: United Kingdom

Región: EMEA



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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