Noticias de ultima
  • 12.00 Senator Addabbo Announces Plan to Prohibit Sweepstake Casinos Following Online Gambling Loophole Discovery
  • 12.00 EXPOJOC: GeWete, Infinity Gaming, MGA, Comatel, IPS and Luckia to show their products
  • 12.00 New contract between CBF and Sportradar expands monitoring to 10.300 matches
  • 12.00 Thailand proposes tough safeguards for local gamblers in casino plan
  • 12.00 The Cordish Companies celebrated the highly anticipated grand opening of LIVE! CASINO & HOTEL LOUISIANA
  • 12.00 Senate Rejects Proposal for Casino Bill in Hawaii
  • 12.00 Malta vs Curacao: Altenar Compares Gaming Licenses for Your iGaming Business
  • 12.00 EGT Spain Gods & Kings Link Jackpot makes its debut at Orenes Group gambing halls
  • 12.00 UNIDESA, GOLD sponsor of the 6th Forum Femara Open
  • 12.00 Big Africa Summit 2025: BetConstruct unveil Cutting-Edge Promotional Tools and Solutions
Gaming

Helio Gaming CEO to discuss millennial challenge at Sports Betting East Africa

Wednesday 03 de April 2019 / 03:21

2 minutos de lectura

(Malta).- Helio Gaming CEO Richard Mifsud is set to discuss the modernisation of bingo, lotteries, and casino for the African millennial at Sports Betting East Africa+2019.

Helio Gaming CEO to discuss millennial challenge at Sports Betting East Africa

The supplier, which is now working with an increasing number of operators on the continent, has a portfolio of innovative lottery games that are customisable for each brand.


And its CEO is convinced that the need to tailor that gaming content will be the key to introducing the next generation to the world’s most popular form of gambling.


He said: “Lottery products can be a leading vertical for millennials in Africa if we take a pragmatic approach to local markets and understanding the needs of customers, in particular millennials.


“I think the days of having infrequent draws and very fixed product types are gone. It is important to offer variety and flexibility, as well as increasing the frequency of attainable jackpots.


“There is a huge opportunity – not only for existing lottery operators, but also for sportsbooks and casinos that can now easily add lottery to their product portfolios.”


Mifsud will be joined by Melih Aksay, Casino Manager of Diamond Casino in Entebbe, and economist and casino entrepreneur Rakesh Wadhhwa on Wednesday 10th April atthe Kampala Serena Hotel in Kampala.


Helio’s offering now boasts the Lotto Hero family of high-frequency, customisable lottery games, betting on international lotteries, and will shortly be boosted by a live lottery option.


These are proven to enhance player acquisition and retention and help operators to cross-sell attainable jackpots to both casino and sportsbook customers.


With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

Categoría:Gaming

Tags: Helio Gaming ,

País: Malta

Event

ICE Barcelona 2025

20 de January 2025

Lynon on ICE Barcelona 2025 Recap

(Yerevan).- At ICE Barcelona 2025, Lynon introduced the company as a fresh and innovative iGaming SaaS provider. They said that their goal is to help operators launch their businesses quickly with an easy-to-use, all-in-one iGaming platform.

Monday 17 Feb 2025 / 12:00

ICE 2025 was a great opportunity for Pay4Fun to consolidate its market presence, according to CMO and Co-founder Fabricio Murakami

(Barcelona, SoloAzar Exclusive).- Fabrício Murakami, CMO and co-founder of Pay4Fun, granted a Q&A interview in which he described his experience at recent ICE. He then commented about the firm’s products in the spotlight. “We will continue to participate in events focused on technological innovation and finance,” he anticipated. 

Monday 17 Feb 2025 / 12:00

Sportradar Excels at ICE 2025: A Breakthrough Event for the games of chance industry

(Barcelona, SoloAzar Exclusive).- With a dynamic presence and interactive exhibits, Sportradar showcased its cutting-edge innovations and industry leadership at ICE 2025. Santiago Mizraji, Vice President of Account Management Brazil, highlighted the ICE's significance for the firm, emphasizing the transformative power of AI in sports betting.

Friday 14 Feb 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST

MÁS CONTENIDO RELACIONADO