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The latest from the AGA: Diversity in gaming, updated marketing standards and more

Wednesday 12 de April 2023 / 12:00


2 minutos de lectura

(Washington).- The AGA and our members are making strides on responsibility efforts across multiple fronts, including diversity, equity and inclusion and responsible advertising. Below, please find details on these initiatives as well as additional AGA updates.

The latest from the AGA: Diversity in gaming, updated marketing standards and more


Yesterday, the AGA released an in-depth examination of diversity in the gaming workforce, showing the industry is more diverse than national and hospitality industry benchmarks, while identifying areas for continued progress.

The findings:

More than 6 in 10 (61%) of gaming industry employees are minorities, compared to 52% of the broader hospitality industry and 42% of the total U.S. workforce.

23% of gaming employees are Hispanic and 19% are Black—both higher than the national workforce and in line with the hospitality industry.

60% of operator employees are minorities, up nearly 20% from 2011 and higher than the hospitality sector and national workforces overall.

45% of gaming manufacturer employees are minorities, compared to 38% of the broader electronic manufacturing workforce.

Dive Deeper: While gaming has a significantly more diverse management pipeline than the broader hospitality industry and total U.S. workforce, the industry has opportunities to advance female representation and leadership.

45% of first/mid-level managers are minorities while 43% of professionals are minorities, both 10 to 12 points above national and hospitality benchmarks.

48% of gaming’s workforce is female, in line with the national workforce, but representation drops off at more senior level job classifications.

Download the full report and stay tuned for more from the AGA as we work to advance DEI in gaming in the months and years to come.


In March, the AGA announced updates to its Responsible Marketing Code for Sports Wagering. Developed in collaboration with our members, these changes:

Enhance protections for college-aged audiences by:

Prohibiting college partnerships that promote, market or advertise sports wagering activity (other than to alumni networks or content focused on responsible gaming initiatives or problem gambling awareness).

Prohibiting sportsbook NIL deals for amateur and college athletes.

Add age restrictions (21+) for any individual featured in advertising.

Change all references to the “legal age of wagering” in the Code to 21+.

Ban all use of “risk free” in advertising.

Why it matters: These updates raise the bar for responsible advertising and demonstrate our membership’s intention and ability to evolve as the still nascent legal U.S. sports betting market grows. The code updates also formalize an annual review process, ensuring the industry can continue to stay agile as we navigate market expansion and build a sustainable sports betting environment.

What we’re saying: “Advertising plays an essential role in migrating consumers away from predatory illegal sportsbooks and into the protections of the legal, regulated market while providing responsible gaming resources. The AGA and our members are committed to building a sustainable marketplace that protects vulnerable populations and gives consumers the knowledge and tools to keep sports betting fun for adults,AGA President and CEO Bill Miller.


Tags: American Gaming Association,

País: United States

Región: North America



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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