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Online Games

Esports boost revenue in the hospitality sector, claims industry promoter

Thursday 23 de January 2025 / 12:00

2 minutos de lectura

(Macau).- An industry insider has highlighted the significant revenue-generating potential for Macau’s hospitality sector due to growing interest in e-sports among the younger generation in mainland China. Speaking at a France Macau Chamber of Commerce breakfast session on Wednesday, Andrew Pearson, vice president of the Macau Grow uP eSports Association, outlined the promising prospects of competitive gaming.

Esports boost revenue in the hospitality sector, claims industry promoter

Pearson underscored Saudi Arabia’s ambition to become a global hub for e-sports, with the kingdom set to host the first Esports Olympic Games later this year.

According to Pearson, the e-sport market topped USD1.62 billion (MOP13 billion) last year, attracting a colossal audience of 577 million. Sponsorship revenue alone reached USD1.4 billion during the same period.

He also emphasised the increasing attraction of cyber sports among mainland China’s younger generation — a market that Macau should strategically tap into.

“You have a situation where if you’ve got a pack-rat tournament that’s filling up the gaming floor, then maybe this is a way to bring people that aren’t expected to gamble,” Pearson noted. “So, they’re not going to fill up that part of your casino. But, they’re young people, so they’re still very interested in doing things and seeing other parts of Macau.”

Recent insights from a 2024 Guangdong gaming industry conference held in Zhuhai revealed that Guangdong’s gaming industry accounts for nearly 80 per cent of the national market.

In a media interview last month, Mario Ho, the youngest son of the late Macau casino tycoon Stanley Ho, urged Macau to incorporate e-sports into its hotel landscape, noting it could help diversify Macau’s development.

The chair of NIP Group is reportedly collaborating with a unit of the Abu Dhabi Investment Office (ADIO) to bolster the gaming, media, and entertainment sectors in the UAE capital.

Under a five-year strategic agreement, ADIO Holdings will provide the group, which operates two esports brands — Ninjas in Pyjamas and eStar Gaming — with approximately USD40 million to set up a global headquarters in Abu Dhabi as a base to expand its business in the Middle East and worldwide.

Categoría:Online Games

Tags: eSports,

País: Macao

Región: Asia

Event

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(Barcelona, ​​SoloAzar Exclusive).- Diego Verano, Director of Business Development LATAM at EEZE, shares reflections on various topics in the gaming industry after the company's participation at ICE Barcelona 2025. Market trends, regulations and novelties presented at the show are just some of the topics discussed in this interview.

Tuesday 11 Feb 2025 / 12:00

Jessica Quevedo from DS Virtual Gaming Highlights Tech Innovation and Positive Outcomes at ICE Barcelona 2025

(Barcelona, SoloAzar Exclusive).- Jessica Patricia Quevedo Leon, Head of Business Development LatAm, DS Virtual Gaming SAC, commented that the firm had a positive experience at recent ICE 2025. She also highlighted that technology plays a key role for the gambling sector and shared her point of view on Latam gaming markets.

Tuesday 11 Feb 2025 / 12:00

Rubén Solórzano reflects on his experience at ICE Barcelona and the prospects for Peru Gaming Show 2025

(Barcelona, ​​SoloAzar Exclusive).- Rubén Solórzano, General Manager of Peru Gaming Show, gave an interview to SoloAzar within ICE 2025, in which he commented on his experience at the event, and gave details of future novelties at Peru Gaming Show.

Monday 10 Feb 2025 / 12:00

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