Noticias de ultima
  • 12.00 Latvia plans to improve control over illegal gambling ads
  • 12.00 FBM stood out at ICE London with the customisable Auria and ergonomic Galaxy II and Shadow III cabinets
  • 12.00 Brazil: Open tender to operate the 4 lottery modalities
  • 12.00 Grupo Random terminates negotiations with Clarion
  • 12.00 Manuel San Román, a legacy in gambling regulation in Peru, has died
  • 12.00 Leadership duo with expertise in Brazil to open SBC Summit Rio
  • 12.00 Aristocrat Gaming to host International Women's Day Event in the Philippines
  • 12.00 Sportradar releases third annual integrity report
  • 12.00 Grand Korea Leisure Feb casino sales up 72 pct m-o-m to US$ 25M
  • 12.00 CT Interactive games go live with MD Shop
Sportsbook

Episode 2: The ideal gaming platform: The quest for success in the gaming industry

Friday 30 de November 2018 / 14:02

2 minutos de lectura

(Malta).- Last week we talked about how important it is for gaming brands to develop a distinctive brand personality in order to stand out in the crowded gaming industry and in this article we will dive into the benefits of implementing a tailored and easily adaptable gaming platform.

Episode 2: The ideal gaming platform: The quest for success in the gaming industry

What does it mean to have an ideal gaming platform?


The term ideal can have many different meanings. When it comes to the iGaming industry – the ideal gaming platform is envisioned as a platform that, in the first place, can be easily integrated into an existing operator’s environment.  In fact, integration is believed to be an indispensable feature of any gaming platform that contributes to achieving success in the industry. For companies and businesses to stay ahead of the competition, it is of paramount importance for them to adopt highly flexible solutions that are compatible with different types of existent features and open to integrate various specific properties.


Ensuring a multifaceted integration


What is intended by multifaceted integration? A gaming platform that allows the below-mentioned types of integration can be considered as a platform that is multifaceted, i.e. versatile, scalable and flexible.


Integration of any game or sportsbook provider


The easy integration of any type of games or sportsbook operator is a fundamental aspect of success in this competitive industry. Gaming platforms that are difficult to integrate into existing business environments and struggle to work harmoniously with already determined business infrastructures can obstruct the players’ gaming experience and result in unnecessary costs. On the other hand, gaming platforms that are able to integrate any game and sportsbook provider can guarantee an engaging players’ experience.


Integration of any specific content


No matter the industry, every product which is able to be adjusted to the personal needs and expectations of the users has the potential to succeed. This is especially true when it comes to the iGaming industry. When gaming operators are searching to implement a new platform, they focus on finding one that could be easily customized in accordance to their specific needs and that will allow the integration and management of any specific gaming content.


Integration of any payment provider


For a gaming platform to be seamlessly integrated into an existing business environment, it should also be able to incorporate a wide variety of payment methods for a number of countries, either directly or through specialized payment providers. This would allow users to make payment transactions quickly, easily and securely. In reality, it is proven that the majority of online shoppers are likely to abandon a purchasing process if they can’t use their preferred payment method. Therefore, it is crucial for gaming operators to get to know their target audience’s behaviour, needs, and habits and offer a solution that would be satisfying.


Integration of any affiliation system


An affiliation system can be considered an important contributor to the gaming operators’ success, as it can empower their brand and boost their income. The capability of the gaming platform to integrate any affiliation system can result in building a quality two-sided relationship between operators and affiliates. As a conclusion, having an affiliate system helps in increasing brand awareness and building a strong affiliate network and promoting different gaming offers.


Prepare for the next episode of the series of TechCorner that will thoroughly explore how having a brand that anticipates players’ expectations is beneficial for gaming operators.

Categoría:Sportsbook

Tags: btobet, betting software, betting solution , Sports Betting, Sports Gaming , Sportsbook ,

País: Malta

Event

ICE London 2024

06 de February 2024

FBM stood out at ICE London with the customisable Auria and ergonomic Galaxy II and Shadow III cabinets

(London, SoloAzar Exclusive) - Vitor Francisco, Director at FBM gave an interview to SoloAzar about the firm's presence at ICE London, held from 6-8 February at ExCeL London. Vitor commented on what was rewarding about being at ICE London: "It was gratifying to witness the tangible results of our efforts in showcasing the best of our casino gaming offering," said Vitor. He also talked about how FBM is staying ahead of new trends, including AI, researching, and optimising services to provide a better user experience.

Monday 04 Mar 2024 / 12:00

Soft2Bet Wins ‘In-House Innovation of the Year’ at the EGR Nordics Awards 2024

(Malta).-Soft2Bet’s dedication to innovation and technical excellence was recognised by industry peers as the company won the ‘In-House Innovation of the Year’ Category at this year’s prestigious EGR Nordics Awards 2024.

Friday 01 Mar 2024 / 12:00

Novomatic: The biggest exhibitor in ICE 2024 unveiled its full range of gaming innovations

(London, SoloAzar Exclusive).- Thomas Schmalzer, VP Global Sales / VP Product Management, NOVOMATIC AG, granted an interview to SoloAzar in which he commented the product highlights and the innovative gaming solutions recently launched at ICE London 2024.

Friday 01 Mar 2024 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST