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Sportsbook

ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

Tuesday 14 de May 2019 / 13:30

2 minutos de lectura

(Las Vegas and Bristol).- ESPN is joining forces with Caesars Entertainment (NASDAQ: CZR) to bring the best in sports betting news and entertainment content to fans around the world. The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN's recently launched sports betting-related show, Daily Wager. Caesars' data and branding will also be integrated across ESPN programming within the coming weeks for use across ESPN's content.

ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

"The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before," said Mike Morrison, VP of Business Development at ESPN. "We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible."


Added Chris Holdren, EVP and Chief Marketing Officer at Caesars Entertainment: "We're really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN's platforms will begin featuring odds information generated by Caesars Entertainment. Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique."


The studio will serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app. It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas. The new studio will launch in 2020. 


Caesars will also serve as ESPN's official odds data supplier across TV and digital, receiving associated attribution across ESPN. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term. 


"Between an increased interest in sports betting among fans, regularly hosting marquee sporting events – like the upcoming NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts – and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture," said Connor Schell, EVP of Content, ESPN. "Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans."


More than two-thirds of avid sports bettors already watch ESPN (Source: Langer Research Associates, 2018). This agreement with Caesars builds upon a stable of betting-related content that dates back more than 10 years. In addition to the previously referenced Daily Wager on ESPNEWS, ESPN betting-related content has included:



  • Behind the Bets with Doug Kezirian podcast 

  • Stanford Steve and The Bear podcast (football season) 

  • Betting news, discussion segments in signature shows (SportsCenter, OTL)

  • "Bad Beats" on SportsCenter with Scott Van Pelt

  • ESPN Insider content – PickCenter tools, projections, recos, analysis, news articles, etc.

Categoría:Sportsbook

Tags: Caesars Entertainment, Sports Betting, Sportsbook , betting software, Betting On Football, Online Betting, Betting On Sports, ESPN,

País: United States

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

Rocío Moitino from AIR DICE: “GAT has developed into a key event for the industry”

(Cartagena, SOLOAZAR Exclusive).-After AIR DICE's visit to the twenty-fifth edition of GAT Expo Cartagena 2024 Rocío Moitino, the company's Sales Director, reviews with us the highest points of the successful exhibition that took place at the Center of Las Américas Conventions, Cartagena de Indias, Colombia.

Wednesday 17 Apr 2024 / 12:00

NOVOMATIC was the epicenter of innovation and entertainment at GAT Cartagena

(Gumpoldskirchen).– GAT Expo, one of the flagship events of the Latin American gaming industry, commemorated its 25th anniversary from April 9 to 11 at the Hotel Las Américas in Cartagena de Indias. As a platinum sponsor, NOVOMATIC dazzled with a superb display of solutions, led by the NOVOMATIC Gaming Colombia team, the local subsidiary of the Austrian Group, and with the participation of renowned executives from Peru, Serbia, Austria and Ecuador.

Wednesday 17 Apr 2024 / 12:00

José Aníbal Aguirre tells us why he believes this was the best edition of GAT

(Cartagena, SOLOAZAR Exclusive).- We spoke with José Aníbal Aguirre, the CEO of Gaming & Technology Expo, who cannot help showing his satisfaction at a new edition of GAT in Colombia, which far surpassed last year's. “There was a record attendance, we had the visitors from the two days of last year on one of this one. The growth of the exhibition was 20 or 25% in this new room and this represents great news” explains.

Tuesday 16 Apr 2024 / 12:00

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