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FSB elevates profile of

Tuesday 13 de November 2018 / 10:54

2 minutos de lectura

(London).- Leading platform provider FSB has seen its recent roll-out of a digital sports betting and online casino for operator PowerPlay break new ground in the Caribbean.

FSB elevates profile of

FSB’s trading tools are tailor-made for the demands of live betting and have been readily pressed into service with PowerPlay, who are now providing gaming experiences customised to the Central American and Caribbean markets, where live betting on football, cricket, tennis and basketball are proving particularly popular.

Just a fortnight after launch, the increased activity and figures for the new betting site are stunning. According to Alexa rankings, is now among the Top 100 most visited sites in Jamaica alone, where in excess of 150,000 unique users equate to 10% of the active online community.

Running off FSB’s unique pricing models, Caribbean customers now enjoy the most sophisticated and reactive odds available across all sports. FSB’s mobile-first strategy neatly complements trends in the Caribbean market whose internet usage is composed of approximately 80% mobile traffic.

This partnership’s cutting-edge architecture also demonstrates a rare ability to mould the platform organically to the brand, as opposed to generically bolting on a cover. This has allowed PowerPlay to reframe and partition headline markets, homepage sliders and betslips to speak to any territory.

FSB always works with worldwide operators to deliver flexible front-ends which connect with core brand identity, allied to a personalised user interface. The new site is the first in the region for FSB and a new venture for their partner, which currently runs operations in the nightlife and entertainment industry in Barbados, including land-based casinos.

FSB’s proprietary platform, which features real-time algorithmic pricing models coupled to CRM tools for player segmentation and bonusing, has also delivered a live casino complete with a full portfolio of casino games from leading industry suppliers.

The site has been launched across 20 countries including Jamaica, Barbados, Curaçao, Trinidad & Tobago and Mexico, with plans to extend its reach throughout South America and beyond, thanks to FSB’s nimble integration which facilitates multiple translations and currency payments. It’s the latest step in FSB’s growing global footprint.

FSB’s Business Development Director, Richard Thorp, said: “We were delighted when PowerPlay chose us for their online launch and proud the platform has engaged with their customers so quickly.
“It’s a great endorsement of our sportsbook and casino solution in its flexibility to open up new territories. To have PowerPlay provably endorse those credentials provides a compelling test case.”

Dean Serrao, CEO of PowerPlay, said: “After just two weeks of operation, we’re already thrilled with our new site and our blossoming relationship with FSB. Our combined package has helped capture players’ imaginations and drive their engagement to new levels, while the platform itself is effortlessly handling the increased trading volume.

“We are FSB’s first customer in the Caribbean and are particularly excited at the potential to expand to the rest of Central America soon, emboldened by this capacity to provide tailored local offerings.”


Tags: Sports Betting, Sportsbook , FSB,,

País: United Kingdom


CGS Bahamas 2023

02 de May 2023

Successful edition of CGS Bahamas and promising prospects for CGS Chile

(Bahamas, SoloAzar Exclusive).- For Elizabeth Leiva, CEO of CGS GROUP, the balance of the recent edition of CGS Bahamas and the Regulators Forum was very positive. “The gaming industry in the Bahamas is constantly growing, regulated and changing,” says Leiva, as she prepares for CGS LATAM, which will take place in a few weeks in Santiago de Chile.

Friday 19 May 2023 / 12:00

Successful presentation of Land Vegas at CGS Bahamas

(Nassau, SoloAzar Exclusive).- David Fica Jaque, Founder and CEO of Land Vegas, presented in CGS Bahamas a preview of what will be Land Vegas, a Metaverse focused on entertainment and games, with sports betting and casino games. Exclusively with SoloAzar, he talked about his experience at the trade show and his plans for this year.

Monday 15 May 2023 / 12:00

Avigilon presented video surveillance at the CGS Bahamas Event

(Bahamas, SoloAzar Exclusive).- SoloAzar interviewed exclusively the regional sales director for Central America and the Caribbean of Avigilon, Norberto Torres, during the Caribbean Gaming Show (CGS) held on May 3rd and 4th in the Bahamas. In this article he tells us about the work they are doing, and the importance of being present in this event, as well as the firm´s plans for the future.

Tuesday 16 May 2023 / 12:00


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