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Genius Sports transforms Trail Blazer broadcasts player tracking technology

Friday 17 de February 2023 / 12:00

2 minutos de lectura

(United Kingdom).- Genius Sports Limited (“Genius Sports”) has secured a new partnership with the Portland Trail Blazers to power immersive broadcasts through its Second Spectrum optical tracking technology.

Genius Sports transforms Trail Blazer broadcasts player tracking technology

This season, the Trail Blazers launched a ground-breaking suite of next-generation live viewing features that transform its home-market broadcasts on root sports, powered by rich data-driven insights that bring basketball fans even closer to the action.

Genius Sports’ Second Spectrum tracking technology delivers augmented broadcast with computer vision-driven data insights for fans. Also provides an unparalleled machine understanding of every game, enriching real-time Trail Blazer broadcasts such as what percentage a player shoots depending on where they are on the court. 

Trail Blazers have launched suite of new features this season that utilize advanced analytics, upgraded broadcast graphics and player tracking data. The Trail Blazer fans are also provided with league-wide stat comparisons for everything from a player’s touches per game to their defensive impact.

By combining rich tracking data with live video in real-time, Genius Sports powers award-winning augmented broadcasts for CBS and ESPN on competitions including the NBA, NFL, March Madness and more. As the Official Tracking Provider for the NBA, Second Spectrum has worked closely in partnership with the Trail Blazers since 2018.

“Partnering with Genius Sports this season to expand our local broadcasts into the NextGen space has been a great success,” said Kevin Kinghorn, Portland Trail Blazers EVP & Chief Marketing Officer. “Second Spectrum’s unique player tracking data, paired with advanced analytics and our new Analytics Insider, Cory Jez, has enhanced the viewing experience for Rip City fans while creating a cutting-edge product within the industry.”

“By integrating rich tracking data with graphic overlays in the live broadcasts, the Trail Blazers are providing split-second game stats that revolutionize the viewing experience, breaking down play-by-play action into incredible new graphics that display on the court action,” said Jack Davison, Chief Commercial Officer of Genius Sports. “We’re thrilled to be playing such a pivotal role in powering the Trail Blazers next-generation broadcasts and defining a new era in fan viewing experiences.”


Tags: Sportsbook , Live Betting, Genius Sports Group, Sports Gaming ,

País: United Kingdom

Región: EMEA



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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