4 October 2022
SoloAzar Exclusive

´We are on the right track with developing our world-class products´

(Barcelona, SoloAzar Excusive).- During the SBC Summit Barcelona event, in which SoloAzar was present, Elena Shaterova, Chief Commercial Officer at 7777 Gaming told us about her impression of this 2022 edition, how they experienced it and current and future projects of the firm in the Spanish and Latin American markets.

Even though the SBC Barcelona event ended a few days ago, it left an excellent impression for all those who were present there, during September the 20, 21 and 22.

In the interview with Elena Shaterova, CCO of 7777 Gaming, she remarked how significant is to be in this face-to- face events and the excellent moment that the gamling industry is living, and specially for the company. She also advanced to SoloAzar that in november they will be exhibitors for first time at SIGMA event in Europe. 

What can you tell us about the SBC Summit Barcelona in terms of the organization?

Having been part of another vibrant SBC Barcelona event was satisfying for me and the 7777 gaming team as we had the chance to meet many industry peers, talk with our long-term partners and connect with new potential customers.

The event was very well organized and very well attended. In my opinion, the exhibition itself was two times bigger in terms of area and attendance than 2021. From what I see in their plans for the next year, the event will be even bigger as they will continue to expand.  SBC Barcelona is attended mainly by professionals in C-level positions, as their conference is among the leading ones in the industry with diverse topics and trends to discuss.

Of all the activities offered in this event, which one did you focused on and what do you think was useful to your goal of attending this edition of the SBC Summit Barcelona?

I was mainly focused on my tight schedule of meetings in the B2B area, where I experienced a few busy and productive days of networking with providers and operators in the iGaming industry. From what I achieved to attend of the conference - it was thought-provoking and covered the hot topics in our domain right now. We are glad that we are on the right track with developing our world-class products that are in full alignment with the industry trends.

The most important part of the event for me was meeting with new prospects, as well as spending quality time with our already established and successful business partners.

Do you have any plans to enter the Spanish market as well as provide your products to operators targeting Spanish speaking markets?

At the moment we are focused on the already started projects that will be announced soon.  The Spanish market holds a great potential and that is among the reason why we are including it in our pipeline for 2023. The market is highly-regulated - another aspect we endorse as we aim to enter such markets worldwide. With that being said, each highly-regulated market takes a lot of time to prepare for its requirements and enter adequately. All of that could be possible with the right partners that we are open to start talks with and see how we can be beneficial for each other.

On the second part of the question, we are already making big moves on the Spanish speaking markets and soon our games will be live in several leading online operators on the LatAm market. Stay tuned.

What upcoming events will you be participating in during the rest of the year?

The upcoming event we are preparing for at the moment is G2E Las Vegas, 11-13 October, at The Venetian Expo.  It’s definitely an important event for our company, as 7777 gaming aims to acquire partners in the region and establish its products together with them on this very progressive and lucrative market.

In November, we are going to attend for the first time as an exhibitor the must-visit SiGMA Europe exhibition, conference and Awards, that traditionally happen in Malta, 14-18 November. All of our partners and potential clients can meet us at our stand S80 to talk more about how 7777 gaming can further expand their online casino offering.

From what we have experienced so far during the industry’s exhibitions and events we regularly attend our products and services catch the attention and initiate further discussions with potential leads. That is what we aim to achieve again at the upcoming international events for the company.

SBC Summit Barcelona 2022

SBC Summit Barcelona is a conference and exhibition that gathers global leaders in sports betting and igaming, to discuss the future of the industry, exchange knowledge and build powerful connections. Its exhibition floor showcases products, services and novelties from important manufacturers from the games of chance sector.