22 April 2022
Italy
SoloAzar Exclusive
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´Currently, I see an expansion of the Italian iGaming market,´ Milena Tsankarska, CT Interactive

(Rimini, SoloAzar Exclusive).- Milena Tsankarska, Head of Business Development EMEA at CT Interactive, granted an interview to SoloAzar about the firm's experience at recent ENADA show. "Our games are specially selected for the Italian market, appealing to the customers' needs," she said.

What was your experience at the recent ENADA show after two years of a pandemic?

After two years of interruption, ENADA RIMINI 2022 was a well-attended exhibition, and I was very impressed. We met with a lot of potential clients and partners. I would say our visit was productive and successful, and it will enhance CT Interactive's progress and penetration in the Italian market.

How do you see the current situation of the sector in Italy?

Currently, I see an expansion of the Italian iGaming market. There is intense competition and saturation, which attracts more players with a variety of products and offerings. Our games are specially selected for the market, appealing to the customers' needs. They are adhered to the country's laws and legislation, as well as to the players' tastes and preferences.

During ENADA 2022, we negotiated the terms and conditions of our partnership with BetFlag, which will mark the next level of our market expansion in the Italian market. BetFlag will integrate our selected titles into their platform to add more variety to their offerings. Soon their players’ base will have the chance to enjoy the exciting mechanics and the authentic casino atmosphere they are bringing.    

This is to underline our ambitious plans to secure a solid market share in Italy. We have already sealed a partnership deal with Signorbet, and we expect our games to go live with the operator any time soon.

What plans does the firm have for other European markets for the current year?

After a thorough analysis of the iGaming market, CT Interactive considers the European region the ideal place to continue its operations due to its rapid expansion, market size, and players’ purchasing power. We prioritise Italy, Spain, Romania, Croatia, Lithuania, Czech Republic, Serbia, Bulgaria, and other markets.

ENADA PRIMAVERA - International Amusement & Gaming Show

Organized by IEG Italian Exhibition Group and promoted by SAPAR, Italian Association of coin-op entertainment machines, ENADA PRIMAVERA involves the whole chain of the game, and features a showcase of everything new in this sector. It's the most important expo for southern European trade members.